“Photography is like an iceberg.”
– South Carolina commercial photographer Brian Dressler
Ultimately, the client sees only a fraction of the total effort spent on producing an image. Each fine photograph is a multi-layered artistic and technical achievement which reflects emotion, creativity, practical need, expertise in composition and optimization for specific usage. With power and drama, our commercial photography enables marketing and advertising success.
So when we say South Carolina photographer Brian Dressler – after over 35 years in advertising, architectural, corporate, industrial and product illustration photography –is known for creative mastery, practical expertise and client satisfaction, you understand this means much more than just a good eye for shots.
At each shoot – from the presence and placement of every object portrayed in the scene to the relationships between scale and space, from lighting to composition – we painstakingly address every element of the image to ensure it suits the client’s needs perfectly. At the same time, our experience allows us to streamline the process so that we can do in hours what may take others days.
In fact, we’re often asked why we don’t charge a day rate. The answer is simple: you’re not paying for a day. You’re paying for over 35 years of experience.
The photo shoot itself is only the tip of the iceberg. The real artistry happens in post-production, where every image is optimized to maximize impact on the viewer. We carefully adjust color, hue, saturation and contrast for the intended use and output medium. Along with expert retouching, we deliver an image that will function flawlessly for your specific needs.
“The key test for commercial photography is sustainability. Will the image pass the test of time by functioning as well tomorrow as today, and for different uses? Every photograph should speak to the viewer’s gut and heart, and it should do so tomorrow as well as today, and no matter the medium.” – Brian Dressler
Though he’s a longtime South Carolina commercial photographer, Brian’s work crosses the nation. Since establishing Dressler Photography in 1979, his work has won numerous local and regional South Carolina photography “Addy” awards, local “In Show” awards, and a prestigious “Andy” award from the New York Art Directors Club. His work has featured in prominent marketing campaigns and publications nationwide, including AT&T, Sears, and many more.
He received his Bachelor of Media Arts from the University of South Carolina in 1979. Memberships in the ASMP (American Society of Media Photographers), AIAP (Association of Independent Architectural Photographers), IAAP (International Association of Architectural Photographers) just scratch the surface of the scope of Brian’s expertise and experience.
Whether your need is local or far-flung, linger over the images in our portfolio to see if Dressler Photography’s high-end work will fit your needs.